Slice campaign page
For the Slice project, I was the lead digital designer for the '90s-inspired landing page. I also led digital strategy, working with Creative and Technology teams on the best path to an implementation solution.
THE CHALLENGE
Slice relaunched as a healthy Soda in 2025. Entering a $1.5B "better-for-you" soda market dominated by Poppi meant Slice needed to crash the party loudly at the start of soda season. And do it with a fraction of the budget.
ROLE
Lead Digital Designer
Digital Strategist
PRIMARY SKILLS
UI & Interaction Design
WCAG 2.1 AA Compliance
Interactive Prototyping
BARKLEYOKRP WEB TEAM
Scott Lewis (Development)
Plus many more who deserve a massive amount of gratitude!
THE STRATEGY
We had to break through category noise, avoid playing in the same guilt-trip lane, and win over health-conscious consumers and nostalgic soda superfans.
THE IDEA
Partnering with Google Lighthouse, BarkleyOKRP turned a "that's impossible" idea into reality: a real analog FM radio station, 106.3 The Fizz FM, spinning "yesterday's pop hits that didn't exist until now."
I designed a streaming landing page that visually evoked GeoCities-era pages we all loved. Even with all the GIF motion that was critical to the 90’s visual language, we ensured it was accessible, including a universal “Pause Motion” button. The technical implementation of the page was a collaboration between Gemini and one of our digital developers.
THE RESULTS
119MM Earned & Paid Media Impressions
45.7K Online Streams
DIGIDAY AI AWARDS Most Innovative Use of AI by a Brand