Slice campaign page

see slice the fizz live

THE CHALLENGE

Sliced relaunched as a healthy Soda in 2025, entering a $1.5B "better-for-you" soda market dominated by Poppi meant Slice needed to crash the party loudly at the start of soda season. And do it with a fraction of the budget.

ROLE

  • Lead Visual Designer

PRIMARY SKILLS

  • UI & Interaction Design

  • WCAG 2.1 AA Compliance

  • Interactive Prototyping

BARKLEYOKRP WEB TEAM

  • Scott Lewis (Development)

  • Plus many more who deserve a massive amount of gratitude!

THE STRATEGY

We had to break through category noise, avoid playing in the same guilt-trip lane, and win over health-conscious consumers and nostalgic soda superfans.

THE IDEA

Partnering with Google Lighthouse, BarkleyOKRP turned a "that's impossible" idea into reality: a real analog FM radio station, 106.3 The Fizz FM, spinning "yesterday's pop hits that didn't exist until now."

I designed a streaming landing page that visually evoked GeoCities-era pages we all loved. Even with all the GIF motion that was critical to the 90’s visual language, we ensured it was accessible, including a universal “Pause Motion” button. The technical implementation of the page was a collaboration between Gemini and one of our digital developers.

THE RESULTS

  • 119MM Earned & Paid Media Impressions

  • 45.7K Online Streams

  • DIGIDAY AI AWARDS Most Innovative Use of AI by a Brand

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